Seasonal Menu Marketing Food Advertising LTO EvansHardy+Young
Successful LTO Menu Strategies You’ll Want to Consider This Year Food PRFoodservice
November 29, 2018

Successful LTO Menu Strategies You’ll Want to Consider This Year

With Pumpkin and Peppermint mania upon us, we’re reminded of how a short-term menu offering provides instant excitement at our favorite restaurants. Limited-Time Offers (LTOs) are a powerful tactic to reengage loyal customers as well as reach new ones. The positive impact of an LTO menu on traffic and same…
Emily Nordee-Rogers, PR Director
Meal Kit Watch On the Way Out or Here to Stay
Meal Kit Watch: On the Way Out or Here to Stay? Consumer Insights & TrendsRetail
November 14, 2018

Meal Kit Watch: On the Way Out or Here to Stay?

While the meal-kit industry has gained momentum, progress hasn’t come without a fair share of challenges. High customer acquisition costs, low retention rates, and operational inefficiencies have strained industry pioneers like Blue Apron and many others. As competition grows to more than 150 meal kit options, companies are testing new…
Jessica Stampe, Account Supervisor
Monumental Shifts in the Grocery Supply Chain will Blow Your Mind EvansHardy+Young
Monumental Shifts in the Grocery Supply Chain Will Blow Your Mind Retail
November 7, 2018

Monumental Shifts in the Grocery Supply Chain Will Blow Your Mind

Some years ago, I worked on the advertising for a ballot initiative in California. The Proposition was a good one, and it would help improve the health of all Californians, especially children. The initiative was started by a well-known actor. We produced several commercials in support of the Proposition, including…
John Stranger, VP/Group Supervisor
Artificial Intelligence Food Industry Marketing EvansHardy+Young
New Ways Food Marketers are Using Artificial Intelligence Consumer Insights & TrendsDigital
October 30, 2018

New Ways Food Marketers are Using Artificial Intelligence

Historically, food marketers are not considered early adopters of new technologies. But this is all changing in some very new and profound ways. Artificial Intelligence (AI) is one area where food marketers are making use of the latest and greatest technical advances. And with this new technology able to deliver…
Keith Butler, VP/Digital Strategist
Local Media Strategy Food Marketing Advertising EvansHardy+Young
Boost Food Campaign Results with 5 Local Digital Media Strategies Food CampaignsMedia
October 25, 2018

Boost Food Campaign Results with 5 Local Digital Media Strategies

Consumers are increasingly dependent on mobile usage, mobile pay, wearable devices, digital personal voice assistants, and other new technologies to make their life (and purchasing behavior) easier. The heavy adoption of these new technologies also brings forth new opportunities to effectively reach consumers at the local level. Traditional platforms are…
Lily Katz-Smolenske, Senior VP Media Director
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