Dave Thomas Wendy's CEO
Consumer Insights & Trends
December 28, 2017

Lessons Learned from Restaurant Icon Dave Thomas

One of the great benefits of working at a food marketing agency is all of the incredible people you have the opportunity to meet. Some are fascinating characters, some become close friends, and if you’re lucky, you occasionally meet someone who is truly inspirational and has a lasting influence on…
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Jackfruit Company NRA 2017
Consumer Insights & TrendsExperiential & EventsFoodservice
June 20, 2017

NRA 2017 Foodservice Trend Watch: Consumers Desire Healthful Diet

Equal parts educational, exciting, and overwhelming, the National Restaurant Association (NRA) show once again proved a great opportunity to learn about foodservice trends and to network with like-minded peers and influencers. More than 2,000 companies displayed their products last month in Chicago during the largest annual gathering of the restaurant, foodservice, and hospitality industry. I…
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National Restaurant Association Marketing Executive Group Presentation from EvansHardy+Young
Food PRFoodservice
June 13, 2017

MEG Food For Thought: Be Flawsome

We count on the National Restaurant Association’s Marketing Executives Group (MEG) to deliver fresh insights each year at its spring conference held in Chicago just prior to the NRA Show. With our client, the National Honey Board (NHB), serving as a repeat sponsor, we have had the opportunity to capture these nuggets…
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June 6, 2017

How Grocery Retailers Capitalize on Convenience

‘Convenience food’ was once a pejorative, but not anymore. Today, it’s practically a requirement for food brands to provide convenient products, even when delivering “clean”, gourmet or vegan options. As A. Elizabeth Stone stated in the Institute of Food Technologists’ “Top 10 Food Trends” report in April 2017, “Despite the recent media…
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EHY Native Advertise EatingWell Magazine With Pom
June 1, 2017

Food Brands Embrace Native Advertising in Print

Native advertising, integrated content, custom content, branded content, advertorial, sponsored by, promotional feature… To the reader, is it advertising or editorial? As digital and social platforms continue to monetize with native in various forms, the popularity and learnings from digital has spread opportunities to the magazine field. While print advertorials…
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Butcher in shop holding cleaver and carrots
Consumer Insights & Trends
May 9, 2017

5 Food Crazes To Elevate Your Brand

If you look at the mindset of the current consumer, the food trends make sense. People are more intent on eating food that’s good for them; the concept of “wellness” has emerged as a status symbol. Snacking (a dirty word when I was a child) has turned healthy and hip.…
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Grocery Store
Consumer Insights & TrendsRetail
April 6, 2017

5 Grocery Shopping Trends and Opportunities For Marketers

Target just announced plans to spend billions of dollars over the next three years to redesign 500 stores. The redesign places greater emphasis on groceries, with a second entrance providing easy access to the grocery department, more fresh produce, and self-checkout lanes. The importance of grocery shoppers is not lost on Target. The…
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Spoonful of plain yogurt from glass bowl on white background
Consumer Insights & TrendsRetail
December 21, 2016

Yogurt Category Innovation Fuels Consumer Interest

For eons, yogurt has been the ultimate superfood for many cultures and its popularity in the United States continues to grow. According to Nielsen, the yogurt category is projected at $7.7B, up 3.3% from last year. Over the last four years, the category drove $1.47B in growth, making it the 17th fastest growing…
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