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Food Agency Archives - EvansHardy+Young

John Stranger, VP/Group Supervisor
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Grocery Trends Following COVID EHY
Consumer Insights & TrendsRetail
June 29, 2020

The New Grocery Landscape, Is It Fleeting or Here to Stay?

With all the changes wrought by the coronavirus pandemic, only a crazy person would try to predict which of those changes in the grocery industry will stick and which will fall by the wayside. Well ... here I go. In July 1848, Jean-Baptiste Alphonse Karr, editor of Le Figaro and a novelist (mostly romances), wrote,…
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Carina Ost, Social Media Supervisor
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Content Marketing Food Marketing EvansHardy+Young
Digital
February 7, 2019

Food Content Marketers: Time to Put on Your Publishing Hat

You’ve definitely heard the old adage, content is king. But how exactly, can your food brand rule the content kingdom? In the year ahead, content marketing integration and adopting a publishing model might just be the most effective and efficient way possible. Perhaps you made a business goal for 2019…
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Andrea Schepke, PR Director
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Chef Collaborations Food Marketing EvansHardy+Young
Food PRFoodservice
January 30, 2019

Chef Collaborations for the Win in 2019

While chef competition continues to drive ratings of popular TV shows like Chopped and Top Chef, an altogether different dynamic is trending off-screen:  Chef Collaborations. A quick online search of “chef collabs” nets a seemingly endless and intriguing menu of chef and cross-concept pairings. Perhaps the Dog Haus Chef Collaboration…
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Bre Rodriguez, Social Media Supervisor
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Millennials sitting with coffee looking at phone for Social Media Marketing
Digital
January 22, 2019

How to Make the Best Investment in Social Media in 2019

Veteran social media strategists know from experience that what’s true one week may not be the next in this sometimes turbulent digital marketplace. Luckily, we’re tuned in to all the twists and turns of the biggest social platforms, serving up the most important updates your food brand needs to know.…
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Kirk Evans, VP/Assoc Creative Director
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New Food Ads January 2019 Food Marketing Advertising
Food CampaignsFood PRMedia
January 15, 2019

5 Hilarious Food Advertising Moments to Kick-off 2019

The new year is here, and with it comes new and exciting ideas from the world of food advertising and marketing. In the year ahead, we’ll continue to monitor creative trends and publish a sampling of noteworthy recent work that has caught our eye. For our first installment of 2019,…
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John Stranger, VP/Group Supervisor
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Retailer Forecast 2019
Retail
January 9, 2019

5 Food Retailer Forecasts for 2019

Have you ever waited in line at Starbucks for your order to be ready, then watched someone waltz in the door and go straight to the pick-up counter, where their drink was ready waiting for them? After I had this happen a few times I asked my daughter (a serious…
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Lily Katz-Smolenske, Senior VP Media Director
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Local Media Strategy Food Marketing Advertising EvansHardy+Young
Food CampaignsMedia
October 25, 2018

Boost Food Campaign Results with 5 Local Digital Media Strategies

Consumers are increasingly dependent on mobile usage, mobile pay, wearable devices, digital personal voice assistants, and other new technologies to make their life (and purchasing behavior) easier. The heavy adoption of these new technologies also brings forth new opportunities to effectively reach consumers at the local level. Traditional platforms are…
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Bre Rodriguez, Social Media Supervisor
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Facebook Watch Instagram TV for Food Brands EvansHardy+Young
Digital
October 16, 2018

The Food Brand’s Guide to Facebook Watch & IGTV

Since its launch in 2005, YouTube has owned the video content niche on social media. That’s changing, if Facebook has any say in the matter. In the quest to expand their internet empire, Facebook has turned its attention to video content with two recent product launches in 2017 and 2018:…
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Jaime Eschette, Marketing Director 0
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Food Marketing Pumpkin Spice Latte EvansHardy+Young
Food CampaignsFood PR
October 10, 2018

Food Marketers: Unlock the Magic of Seasonal Marketing

Forget the leaves changing, the fall season officially kicked off August 28, folks. That’s the day Starbucks began selling its seasonal favorite, the Pumpkin Spiced Latte. Or the “PSL” to anyone born after 1981. What’s up with this magical drink? Is it the 50 grams of sugar that has people…
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Dennis Hardy, President / CEO
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Jonathan Winters-Buckeye Food Marketing Advertising EvansHardy+Young
Food CampaignsFood PR
October 3, 2018

Improvisational Food Marketing: Lessons from Jonathan Winters

I first met Jonathan Winters in a local cigar store that is owned by a pal of mine. Mr. Winters was the only customer in the shop one day when I walked in. A bit of small talk ensued, during which Jonathan asked me where I was from. When I…
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