Skip to main content
Consumer Insights & Trends
March 6, 2026

Redefining Value in the 2026 Economy – A Playbook for Food Brands

The food marketer’s guide to navigating consumer contradictions, protecting pricing power, and building lasting loyalty without discounting your way to irrelevance The Value Contradiction Every Food Marketer Faces The rules of consumer behavior are rapidly changing. Today's shoppers aren't choosing between premium and budget, they're curating a mix of both…
Tori Brumfield, VP/Director of Client Services 0
Public Relations / Brand Communications
January 16, 2026

More Than a Character: How Modern Mascots Drive Brand Recognition and Consumer Connection

When most people hear "mascot," they picture a costumed figure cheering from the sidelines at a football game. But for food marketers, mascots represent something far more strategic: proven brand assets that drive recognition, create emotional connections, and open doors to spaces where your brand wouldn't naturally fit. From Tony…
EvansHardy+Young Public Relations Team: Dana Valikai and Bri Payan 0
A man in an apron stands in a kitchen, representing a food marketing agency focused on branded produce.
Challenger Brand Strategy
July 16, 2025

Peer Power: How B2B Food Brands Build Credibility and Trust with Brand Ambassadors

Trust is everything in competitive B2B markets. For CPG food brands and commodity boards, this translates to a perennial challenge: how to establish and maintain credibility among discerning buyers with numerous options at their disposal—a challenge perfectly addressed in the food brands ambassador program guide. At the same time, the…
Katie Kuttler, Account Executive 0
A book displaying a list of ingredients, representing CPG and food marketing insights.
Consumer Insights & Trends
June 25, 2025

The Pantry Essential Playbook: How Food Brands Can Win Permanent Spots on 2025 Dinner Tables

The elaborate TikTok food trends that dominated 2022 are fading fast. Gone are the minute-and-a-half-long recipe videos featuring detailed measurements, step-by-step instructions, and complicated ingredient lists. What's replacing them isn't just simpler content - it's a deeper shift in how consumers are thinking about meal planning and grocery shopping. With…
Isabella Del Mese, Social Media Supervisor and Influencer Manager 0
Food Campaigns
April 9, 2025

Unlocking Growth Through Small Bets: A Strategic Guide for Food Marketers

In today’s hypercompetitive food marketing landscape, even established brands struggle to cut through the noise. While foundational strategies like OTT campaigns, social media activations, and PR outreach remain critical, forward-thinking CMOs are increasingly layering in small bets—nimble, low-investment initiatives with outsized potential for brand elevation.  These tactical plays aren’t replacements…
Dennis Hardy, President / CEO 0
Close Menu

Menu

Close
Close
Scroll to the bottom to agree