Bre Rodriguez, Social Media Supervisor 0

0

January 26, 2023

Let’s BeReal: Not Every Emerging Social Media Platform is Right For Your Food Brand

TikTok and BeReal may be the hottest social media platforms on the market right now, but that doesn’t necessarily mean they’re the right fit for your brand. In general, figuring out which social media platforms are a right fit can be confusing, or downright catastrophic if you don’t look before…

Jaime Eschette, Marketing Director

0

Food PR

March 16, 2021

Empower Your Food PR Team to Say “No” When It Counts

No matter how well-oiled the machine, your food PR team simply can’t be everywhere and act on everything. Nor do you want them to. Only a handful of the “opportunities” that cross their desks have the power to truly move the needle for your food brand. And these “big boulders”…

Emily Nordee-Rogers, PR Director 0

0

Food PR Other

January 19, 2021

An Innovative Approach to a Traditional Ingredient

When it comes to marketing within food commodity boards, innovation is imperative to success. Being able to identify early trends and shifts in the marketplace can help unlock new opportunities for your food commodity’s product to flourish. Here at EvansHardy+Young (EHY), we’ve had the privilege of helping several of our…

Andrea Schepke, PR Director

0

Juggling Apples Unicycle EvansHardy+Young

Food PR Other

December 10, 2020

Everyday Agility: A New Imperative for Today’s Food Marketers

What. A. Year. And it’s not over yet. In fact, many of us are in the middle of fine-tuning marketing plans for 2021. But as this year has shown us, plans are really a guide, based on a set of assumptions. (And boy were we knocked on our assumptions this…

Jaime Eschette, Marketing Director

0

Consumer Insights & Trends Digital Other

October 23, 2020

Boost Your Customers’ Trust and Affinity With Great Food Content Marketing

In the past several months, consumers have made big and small changes to the way they buy groceries. Recently it was reported that 43% of consumers say they shopped for food online in the past six months, versus 24% just two years ago. And what is more interesting is that…

Bobby Georges, Sr. Media Negotiator

0

Food Campaigns Media

October 1, 2020

The Key to Pivoting Your Foodservice Media Strategies Amid COVID-19

Regardless of industry, COVID-19 has caused widespread disruption. Foodservice is among those industries being most devastated by the pandemic. As a food marketer, with more than 100,000 restaurant closures, you’ve likely found yourself evaluating and reevaluating your marketing and media plans over the past several months. And the foodservice sector…

Andrea Schepke, PR Director

0

Reschedule or Rethink crossroads EvansHardyYoung

Experiential & Events Food PR Foodservice

August 13, 2020

The Food Event Dilemma: Should You Reimagine or Reschedule?

Are food industry events an inevitable casualty of 2020? Or is it possible to reimagine them (i.e., take them online) and still meet the needs of both participants and organizers? It’s a tough call, especially in an industry so deeply rooted in relationships, sensory experiences and in-person events facilitating the…

Lily Katz-Smolenske, Senior VP Media Director

0

Media Consumption by Generations EvansHardy+Young

Digital Media Other

May 31, 2020

8 Media Questions You Should Be Asking When Recalibrating Your Food Media Plan During COVID-19

As the COVID-19 crisis seemingly begins to wane, the havoc that remains in its wake is still very much present. While many personal and business enterprises begin reassessing, at EvansHardy+Young (EHY) we are continuing to carefully recalibrate our clients' advertising media strategies. Like them, you're likely facing some of the same challenges…

Keith Butler, VP/Digital Strategist

1

Consumer Insights & Trends Digital

April 15, 2020

The Food Industry is Pushing Innovation to New Heights

There’s a lot we can learn from the leaders who decided to be proactive rather than reactive, who quickly identified the potential benefits of technical innovation and created advantages during a time when few seemed to exist. They’ve offered us a glimpse of how the food industry is capable taking…

Andrea Schepke, PR Director

0

Empty Restaurant Covid-19 EvansHardy+Young

Food PR Foodservice Other

April 7, 2020

Foodservice Marketers: 6 Ways to Retool Programs and Support the Industry During COVID-19

Adaptability is essential in food marketing, even under ordinary circumstances. Not surprisingly, today’s profound uncertainty amid the COVID-19 crisis demands a degree of agility that most food marketers have never fully exercised. With immediate and mounting impacts on the foodservice industry, – the least of which may be the cancellation of…