

Consumer Insights & TrendsFood PR
February 14, 2018
Food & CPG Content Marketing Strategies You’ll Crave
In today’s robust food marketing world there are a growing number of digital channels empowering brands to build one-on-one relationships with consumers. These online platforms play a significant role in a brand’s ability to generate awareness, establish trust and loyalty, and position themselves as an industry leader. Social media, websites,…

Food PRFoodserviceSocial
January 10, 2018
Leveraging Influencers On Any Foodservice Budget
Let’s get straight to the point: Are you spending too much on influencer campaigns, or at the very least, questioning the ROI of your current spend? When it comes to foodservice influencer marketing, I have some good news. Spending more doesn’t necessarily equate to getting more when it comes to…

Food PRFoodservice
The best way to beat the competition, you ask? Ignore them. It may sound like marketing blasphemy, but this bit of unconventional wisdom comes from nearly three decades of working on behalf of commodity board clients, who are prohibited from disparaging or even comparing themselves with the competition. Disparaging others…

Food PRFoodservice
The EH+Y team continually seeks new ways to increase honey usage among foodservice professionals on behalf of our client, the National Honey Board (NHB). We identified an opportunity for the NHB in the beverage category and delivered a robust, multi-year campaign that expanded honey cocktail menu penetration exponentially in the United…

Food PRFoodservice
May 16, 2017
Brand Journalism Buoys Food Marketing
Just as chefs thoughtfully select ingredients and carefully choose certain techniques to tell a unique flavor story, food marketers should act in an equally deliberate manner in regards to the content they choose to express their brand. An increasingly powerful communication tool within the food industry, brand journalism influences consumers…

Experiential & EventsFood PRMedia
May 2, 2017
The Big Idaho Potato Tours The Big Apple
The Big Idaho® Potato Truck had already generated hundreds of millions of media impressions across the country, but it was simply too big to drive on the streets of New York City. We knew it would take a highly unusual event to capture New Yorkers’ interest. It would have to be outlandish…

Foodservice
April 21, 2017
Secret Ingredient for Next-Level Foodservice Marketing
It may sound like a good thing: foodservice marketing plans so detailed that they account for the smallest details and associated costs. And yet, the best plans are those that leave some things TBD. It’s hard, I know. It takes confidence, vision, and vigilance. But, in my experience, less really is…

DigitalFood CampaignsMedia
In 2017, for the first time ever, digital media spending is expected to overtake TV advertising: businesses around the world will spend more in internet advertising than television. According to eMarketer, in the US, TV’s share will be at 35.8% of Total Media Ad spend and Digital at 38.4%. So it…

Food PRFoodservice
February 28, 2017
Harnessing The Power Of Networking For Foodservice Clients
After nearly a decade managing foodservice accounts and despite the ascendency of the Digital Age, one thing is clear: industry networking remains a critical ingredient of foodservice marketing and public relations. When I map the most successful partnerships and programs executed on behalf of long-standing client, National Honey Board (NHB), for example,…