Andrea Schepke, PR Director

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Experiential & Events Food PR Foodservice Other

February 27, 2020

Planting the Seed for Strong Marketing Partnerships

As most of us have learned through experience, anything forced is likely to fail. (Think square peg, round hole). Conversely, as I've seen during my PR career, organic connections and partnerships – those that develop authentically, based on shared values or goals – tend to yield optimal results. A case in point…

Lily Katz-Smolenske, Senior VP Media Director

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Food Advertising Illustration EvansHardy+Young

Food Campaigns Media

January 28, 2020

Is Your Media Buy Working in the Crowded Food Landscape?

Introducing a new consumer packaged food item in a crowded category can present a multitude of marketing challenges. Media strategies that break through to the increasingly complex consumer targets need to be carefully planned. So how can you ensure your media plan delivers a high level of engagement? And make…

Dennis Hardy, President / CEO

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Why We Should Eliminate All Food Commodity Marketing Boards

Consumer Insights & Trends

January 21, 2020

Why We Should Eliminate All Food Commodity Marketing Boards

I have a confession to make. I hate food commodity marketing boards. You may find my opinion surprising, given that my firm has enjoyed a great track record of helping food commodity marketing boards accomplish their goals for over thirty years. I’ll explain my reasoning in a minute. But first, we need a…

Jessica Stampe, Sr. Account Executive

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What Does a Customer Really Value in a Meal Kit Food Advertising Marketing EvansHardy+Young

Consumer Insights & Trends Retail

April 23, 2019

What Does the Customer Really Value in a Meal Kit?

If there’s one thing we learned about the meal kit business last year, it’s big business! But it’s also a complex and volatile industry. In this space where food and tech converge, intimately understanding the customer is a real challenge. And just when you think you’ve got everything figured out,…

Lily Katz-Smolenske, Senior VP Media Director

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Food Campaigns Media

October 25, 2018

Boost Food Campaign Results with 5 Local Digital Media Strategies

Consumers are increasingly dependent on mobile usage, mobile pay, wearable devices, digital personal voice assistants, and other new technologies to make their life (and purchasing behavior) easier. The heavy adoption of these new technologies also brings forth new opportunities to effectively reach consumers at the local level. Traditional platforms are…

Jaime Eschette, Marketing Director 0

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Food Marketing Pumpkin Spice Latte EvansHardy+Young

Food Campaigns Food PR

October 10, 2018

Food Marketers: Unlock the Magic of Seasonal Marketing

Forget the leaves changing, the fall season officially kicked off August 28, folks. That’s the day Starbucks began selling its seasonal favorite, the Pumpkin Spiced Latte. Or the “PSL” to anyone born after 1981. What’s up with this magical drink? Is it the 50 grams of sugar that has people…

Dennis Hardy, President / CEO

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Jonathan Winters-Buckeye Food Marketing Advertising EvansHardy+Young

Food Campaigns Food PR

October 3, 2018

Improvisational Food Marketing: Lessons from Jonathan Winters

I first met Jonathan Winters in a local cigar store that is owned by a pal of mine. Mr. Winters was the only customer in the shop one day when I walked in. A bit of small talk ensued, during which Jonathan asked me where I was from. When I…

Carina Ost, Social Media Supervisor

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Digital

September 25, 2018

Facebook and Instagram Changes: 5 Things You Need to Know

Just when you think you’ve locked in a social media strategy that works for your food brand, the social media giants change the game yet again. Facebook and Instagram made some recent social media updates to their notoriously mysterious algorithms. As they begin to take effect, we know they will…

Jaime Eschette, Marketing Director

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Consumer Insights & Trends Food PR

September 11, 2018

Is Your Food Brand in the Conversation?

Having worked nearly 20 years in the fashion industry, I learned early on how trends come and go with the seasons. You can be hot one day, and easily gone the next. Learning to successfully navigate these swings can be the difference between being a fad or a thriving, sustainably…

Carina Ost, Social Media Supervisor

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Digital

July 24, 2018

Do Food Influencers Really Have a Strong Influence?

When most food marketers consider a food influencer for their brand, the first steps they take are almost always the same: they head to the influencer’s Instagram, look at their number of followers and scroll through some photos of food. It’s a natural initial evaluation, but they are missing so…